We help you win!
Our services
WIN, RETAIN, GROW
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Here’s how we help organisations to win more
APMP certification and proposal training
APMP signature certification workshops
APMP micro-certification workshops
Proposal, capture and pitch training
Developing bid and proposal management capability
Independent, expert benchmarking
Transformation programmes
Pre-written content library projects
Process and team design and build
Winning bids - the recipe for success
Take your sales lead. Add a few subject matter experts. Sprinkle in a healthy dose of senior management support.
Add in our experienced, world-beating proposal experts. A proposal manager to help with your strategy, a writer to bring your story to life, or a designer to make your documents stand out from the crowd.
And we’ll do everything we can to help you win the deal - working at proposal speed.
Here are some of the areas in which we can add real value:
RFI, RFP and Tender responses
Pre-proposal planning
Bid and proposal management
Proposal strategy and storyboarding
Proposal writing and editing
Document management
Expert proposal reviews
We've helped clients win over $35bn with a win rate at around 90%
Pitch creation and development
Proactive proposals
Value reports for existing clients
Renewal proposals and pitches
Capture planning and management
Bespoke bid videos and animations
Digital solutions including microsites
Sales meeting collateral
APMP certification
Bid writing and business proposal training
Our award-winning proposal and bid training courses are built on our procurement insights, research, best practices and our work in the real bid world.

Tailored, in-house courses delivered face-to-face or virtually
View our training syllabus for 2023Public Winning Proposals MasterclassTM
See here for more detailsAPMP certification courses for individuals and in-house teams
See here for more detailsOn-demand learning modules for individuals, "Proposal Essentials"
See here for more detailsCoaching courses for small teams and individuals
Email usProposal training and certification
We’re extremely pleased and justifiably proud to have been named as an Endorsed Training Provider by the Institute of Sales Professionals (ISP). It’s a solid recognition of the value and importance that bids and proposals play in the overall sales process.
Developing bid and proposal management capability
There’s a raft of ways we can develop and enhance your current internal capabilities
Independent, expert benchmarking of your current capabilities
Improvement plans and return on investment modelling
Proposal quality reviews
Proposal and pitch team organisation design
Proposal and pitch process consultancy
Proposal content library creation or development
Free-of-charge assessment via the Proposal Benchmarker (below)
PAS 360
Free self-assessment tool for PAS360:2023 code of practice for bid and proposal management
Tell me more...
In October 2023, BSI published the new code of practice for bid and proposal management, in partnership with APMP.
Strategic Proposals’ free online tool will let you assess how you measure up against this new code, and to identify improvement opportunities.
It should take you no more than an hour. You’ll walk through each of the eleven categories in the code, answering simple questions. You’ll get your results immediately.
So, are you ready to see how you measure up? Let’s go!
My Proposal CoachTM
My Proposal Coach - here to help you test and improve your proposal, bid and capture skills.
Whatever your role in proposals, to continually develop and hone your skills, you need to understand where your strengths and weaknesses are. My Proposal Coach challenges you across a full range of competencies and helps you recognise areas that you should focus on to keep on top of your game and improve your performance. To take the 45 minute self-assessment hit start. What are you waiting for!
Or watch our video first...
Proposal BenchmarkerTM
Start your improvement journey with SP by using our acclaimed, industry-leading online benchmarking tool. It's free, it'll take you about 45 minutes, and you'll get a detailed report with recommendations.
Or watch our video first...