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We help you win!

Our services

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WIN, RETAIN, GROW

We have you covered

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Here’s how we help organisations to win more

Winningbid services

Winning
bid services

Bid and proposal management

Bid and proposal writing

Design

Reviews

 

APMP certification and proposal training

APMP certification and proposal training

APMP signature certification workshops

APMP micro-certification workshops

Proposal, capture and pitch training

 

Developing bid and proposal management capability

Developing bid and proposal management capability

Independent, expert benchmarking

Transformation programmes

Pre-written content library projects

Process and team design and build

 

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Winning bids - the recipe for success

Take your sales lead. Add a few subject matter experts. Sprinkle in a healthy dose of senior management support.
Add in our experienced, world-beating proposal experts. A proposal manager to help with your strategy, a writer to bring your story to life, or a designer to make your documents stand out from the crowd.
And we’ll do everything we can to help you win the deal - working at proposal speed.

Here are some of the areas in which we can add real value:

RFI, RFP and Tender responses

Pre-proposal planning

Bid and proposal management

Proposal strategy and storyboarding

Proposal writing and editing

Proposal design

Document management

Expert proposal reviews

 

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We've helped clients win over $35bn with a win rate at around 90%

Pitch creation and development

Proactive proposals

Value reports for existing clients

Renewal proposals and pitches

Capture planning and management

Bespoke bid videos and animations

Digital solutions including microsites

Sales meeting collateral

 

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“Your expertise and guidance proved invaluable in our getting a large effort that was not going well back on track and ultimately helping us to win the deal.”
VP of Marketing & Sales
Commercial Bank
“We have worked closely with Strategic Proposals over the past year as we have been working to improve our proposal processes and the quality of proposals that we are issuing. The Strategic Proposals team has great experience in terms of working on major proposals but, more importantly, their ability to review our current practices and propose improvements is excellent. They have also been great at advising and coaching the team and engaging with senior stakeholders.”
Global Head of RFP
Commercial Bank
“We engaged Strategic Proposals through personal recommendation and we have no doubt that your critical appraisal and support made it possible for us to raise the quality of our tender submission to 82% and successfully be awarded the largest tender we have won. Your guidance was high quality, timely and specific. You adjusted to our business values and specialities, tailoring your advice and guidance to match. Your feedback was always challenging – in the best way, based on a full understanding of the requirements of the tender, and clarity of understanding of the supporting documents, and positive in realising we were so new to the tendering game. Feedback on our submissions has been overwhelmingly positive, from internal and external stakeholders. Our board are delighted an influential external stakeholder stated they were delighted to read such a high-quality submission.”
Head of Bids
Healthcare Provider
“You made a huge impact in a very, very short space of time. What you did was exceptional.”
UK Head of Major Bids
Utilities
“We engaged Strategic Proposals to overhaul our approach to pitching after negative feedback from PHE (Public Health England). We then went back in and pitched to them again. PHE told us that it would be wrong to say that we’d made a big step forward – it was a quantum leap!”
Managing Director
NHS Commissioning Support Unit
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APMP certification

Bid writing and business proposal training

Our award-winning proposal and bid training courses are built on our procurement insights, research, best practices and our work in the real bid world.

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Tailored, in-house courses delivered face-to-face or virtually
Tailored, in-house courses delivered face-to-face or virtually
View our training syllabus for 2023
Public Winning Proposals MasterclassTM
Public Winning Proposals MasterclassTM
See here for more details
APMP certification courses for individuals and in-house teams
APMP certification courses for individuals and in-house teams
See here for more details
On-demand learning modules for individuals,
On-demand learning modules for individuals, "Proposal Essentials"
See here for more details
Coaching courses for small teams and individuals
Coaching courses for small teams and individuals
Email us
Endorsed Training Provider - Institute of Sales Professionals

Proposal training and certification

We’re extremely pleased and justifiably proud to have been named as an Endorsed Training Provider by the Institute of Sales Professionals (ISP). It’s a solid recognition of the value and importance that bids and proposals play in the overall sales process.

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“We choose Strategic Proposals due to their wealth of experience and evident expertise. They did what every company should do when preparing – listened to our requirements, demonstrated they understood them and tailored the training material to meet our needs. The course content was exactly what we wanted. The use of real-life case studies was one of the highlights and made the training relatable to all attendees. The full team walked away from the course with valuable guidance for how to improve their sales proposals.”
Head of Bids
Professional Services
"We had such an amazing day on your course! Everybody was so happy with how the day went and how much we have learned. As a result of that, there is a real buzz in the team now! We all recognise that was an important step in our career and thank you for sharing your vast experience and expertise with us. I personally find that, following my training, I can better plan, manage and present my bids. I can also help my team respond to tenders in a more effective and structured manner, while focusing on what the customer really wants. Strategic Proposals’ training has made me look at my ‘craft’ with new eyes and enjoy it even more."
Proposal Manager
Engineering
"Working with Strategic Proposals opened my eyes to the opportunities available for creating winning submissions. Together we took a flat, reactive process with little engagement and created a proactive, multi layered approach to winning tenders. The training delivered by Jon Williams over five one-day sessions at the start of our journey was key to ensuring the engagement of our commercial team. Feedback received from colleagues confirmed the training was tailored, engaging and set the precedent for our progress. Later that same year, Jon successfully guided our tender team to APMP foundation certification."
Head of Bids
Automotive
"Jon delivers great course content, brought to life by his vast experience and engaging presentational style. For training to be a success it needs to either change behaviour or drive improved results – this training delivered both. We now have much earlier sales engagement with bid strategies focussing on keeping opportunities off market, and where this is not possible, influencing the RFP in our favour. This has led to an increase in win rates from 47% to 68%."
Bid Director
Management and Consulting
"Strategic Proposals provided initial training to senior management and key individuals involved in tender responses that opened our eyes to contemporary best practice in production of proactive proposals and tender responses. This training was then reinforced with 1:1 and small group coaching leading to an immediate huge step-change in quality and our winning major deals against the odds. Strategic Proposals then provided a Winning Proposals Masterclass(TM) for our global sales team to push the messages further and extending these to alter our pitch presentation approach. This training received great feedback in terms of quality and appropriateness of both the content and delivery. I have witnessed a transformational change in our approach based upon the Strategic Proposals engagement and we have won significant business due to their support."
Global Head of Learning and Development,
Technology
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Developing bid and proposal management capability

There’s a raft of ways we can develop and enhance your current internal capabilities

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Independent, expert benchmarking of your current capabilities

Improvement plans and return on investment modelling

Proposal quality reviews

Proposal and pitch team organisation design

Proposal and pitch process consultancy

Proposal content library creation or development

Free-of-charge assessment via the Proposal Benchmarker (below)

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“We have worked closely with Strategic Proposals over the past year to improve our proposal processes and the quality of proposals that we are issuing. The Strategic Proposals team has great experience of working on major Proposals and their ability to review our current practices and propose improvements is excellent. They have also been great at advising and coaching the team and helping to engage with senior stakeholder”
Head of Product & Change Management
Banking
“Strategic Proposals helped us win more business following their benchmarking, training and live tender support services. With their support, our win rates have quadrupled and our cost of sale has halved.”
Commercial Director
Professional Services
PAS 360

PAS 360

Free self-assessment tool for PAS360:2023 code of practice for bid and proposal management

Tell me more...

In October 2023, BSI published the new code of practice for bid and proposal management, in partnership with APMP.

 Strategic Proposals’ free online tool will let you assess how you measure up against this new code, and to identify improvement opportunities.

It should take you no more than an hour. You’ll walk through each of the eleven categories in the code, answering simple questions. You’ll get your results immediately.

So, are you ready to see how you measure up? Let’s go!

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My Proposal CoachTM

My Proposal Coach - here to help you test and improve your proposal, bid and capture skills.

Whatever your role in proposals, to continually develop and hone your skills, you need to understand where your strengths and weaknesses are. My Proposal Coach challenges you across a full range of competencies and helps you recognise areas that you should focus on to keep on top of your game and improve your performance. To take the 45 minute self-assessment hit start. What are you waiting for!

Or watch our video first...

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Proposal BenchmarkerTM

Start your improvement journey with SP by using our acclaimed, industry-leading online benchmarking tool. It's free, it'll take you about 45 minutes, and you'll get a detailed report with recommendations.

Or watch our video first...

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“In my experience, all successful teams continually measure performance and set ambitious targets. The Proposal BenchmarkerTM is unquestionably the simplest, most effective way to get instant and accurate feedback on your current organisational capability. It really is an industry leading tool.”
Martin Smith, Managing Director
Bid Solutions
“You can only improve what you measure, so any head of bids who isn’t using this tool is missing out on a great opportunity to identify weaknesses and address them.”
National Bid Director
Engineering consultancy
“It has identified areas of best practice we had not considered and others that we’d forgotten about. The tool has given us some clear ideas on what we need to concentrate on now.”
Head of Bids
IT

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